Welcome to the Q&A Forum

I just took over an SEO campaign for a company we recently did a website for.  The old company created individual landing pages for each city they service, but they didn't have any original content except replacing the city name.  We are in the process of creating completely unique content per page. My main issue is that there is a company with no link profile, duplicate content on every page, no social media presence, etc - but consistently ranks for city + fence company The company we are starting to work with is: http://betterdecksandfences.com/ The company that is ranking for everything is: http://www.alcovyfence.com Any ideas?