there are no particular rules, but I think its important to have your links stand out from body text for a user experience. I would also recommend having a visited link and a hover color change as well.
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Best posts made by BeardoCo
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RE: Link colour on page?posted in Web Design
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RE: Best Place To Aggregate Customer Reviews?posted in Algorithm Updates
When it doubt Google. Syndicating all your reviews with a plus profile will only help your SEO strategy. The only time I would prefer another review site is if it was specific to my industry like urbanspoon for restaurants or angies list for contractors.
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RE: How do I redirect a page that no longer exists?posted in Content Development
Just create a redirect in your htaccess file with the old URL to the new URL. There are multiple plugins that support this feature on WordPress such as "simple redirect" etc.