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Thanks Tom. Two of these articles I have stumbled upon in my research of hreflang tags and they are filled with very helpful information.

After breezing through the articles rather quickly it seems that if I add the en-us hreflang tags AND the en-gb tags, the following is likely and somewhat obvious to occur:

1. US Searches
    - EN-US results should get priority followed by EN-GB
2. UK Searches
    - EN-GB results should get priority followed by EN-US
3. For search outside of both the US and UK Google will revert to showing the most relevant result without bias to the hreflang tag.

My conclusion is that for EN-GB maybe I should not set hreflang so since we do not necessarily want the results to favor the UK - we want these results to populate searches for everywhere except the US.

Thoughts and feedback would be greatly appreciated.

I was under the impression that GA credits the source with a conversion if it is the source for the current session but it seems that if the user returns later that the source may still be credited. Is this the case? How long does GA credit a source?

Are you saying that LND is the default way of measuring conversions in GA? When looking at a report that displays conversions over a time frame those numbers are just slightly different that what LND shows for that same conversion over the same time frame.

Ray,

Thanks for the continued support. There are a few that I am using to measure organic search where the numbers are off by 1-2% but I think I can give you a more simple example and still enable you to help me out. One email report simply uses the regex (email|bronto) for filtering source/medium. The conversion numbers for this filter come out similiarly - 1-2% more than what Google shows for email conversions within the LND attribution model tool.

1. Is there a simple way to have Analytics only return data provided in default groups (Organic, Email, Direct, etc.) rather than using regex filters?
2. Is it possible to change the attribution model outside of conversion tab for private dashboards, etc..?