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I wonder if anyone has used any tools where you can trace the redirects pointing to a site? I know there are a number of tools out there that can be used to check where a URL redirects to, but I was wondering if anyone has used a tool where I could trace all redirects with the final URL? I am using this for competitor research so I don't have access to Analytics or Webmaster Tools.
Hi Martin,
First of all, as mentioned previously, you need to spend time ensuring that your tracking software (Google Analytic's or equivalent) is set up correctly in order to accurately track, eCommerce/revenue as well as any other important goal conversions such as contact forms, enquiry forms and CTA's. Having this data tracked precisely will open up a whole world of data that you can use to identify, problems relating to how the website is designed, structured and optimised which will help you and your client in terms of improving user experience and CRO.
Get your products listed in Google Shopping.
In terms of optimisation of your products a lot of people will tell you to focus on product descriptions, copy between 250 - 500 words ect. I'd advise you to focus on creating a strong listing so as to create the best user experience:
Push for customer reviews and ratings.
As mentioned there are many many more things to focus on, an ecommerce site is an ever growing thing and new problems and challenges occur frequently, therefore my top tip is to monitor analytics and site performance like a hawk!
Hoep thsi helps get you started!
Adam Holt
Hi
Is it possible to link two Analytics accounts that I have admin access to to the one AdWords account in my MCC.
Thanks
I have a site which has various white label sites with the same content on each. I have canonical tags on the white label sites pointing to the main site. I have changed some URLs on the main site and 301'd the previous URL to the new ones. Is it ok to have the canonicals pointing to the old URLs that now have a 301 redirect on them.
A UK sub-domain of a big US site got hit by Penguin last week. The two operations are completely separate apart from sharing a parent domain.
The US site also run a multitude of other sub-domains in the same marketplace. Their link profile is not squeaky clean.
The question is, could the actions of the US site, either in bad links, or poor on-site issues, have caused Penguin to hit the UK sub-domain?
Unfortunately I have no access to the US Analytics or rankings data to know if they were hit by Penguin too.
Thanks
I am currently trying to improve exposure for an online degrees website but the content for the degree program pages is exactly the same as the company's main website.
What would you suggest for getting around the duplicate content issue as a lot of the curriculum content will obviously be the same for each module, etc?
Thanks
Hi Martin,
First of all, as mentioned previously, you need to spend time ensuring that your tracking software (Google Analytic's or equivalent) is set up correctly in order to accurately track, eCommerce/revenue as well as any other important goal conversions such as contact forms, enquiry forms and CTA's. Having this data tracked precisely will open up a whole world of data that you can use to identify, problems relating to how the website is designed, structured and optimised which will help you and your client in terms of improving user experience and CRO.
Get your products listed in Google Shopping.
In terms of optimisation of your products a lot of people will tell you to focus on product descriptions, copy between 250 - 500 words ect. I'd advise you to focus on creating a strong listing so as to create the best user experience:
Push for customer reviews and ratings.
As mentioned there are many many more things to focus on, an ecommerce site is an ever growing thing and new problems and challenges occur frequently, therefore my top tip is to monitor analytics and site performance like a hawk!
Hoep thsi helps get you started!
Adam Holt