Welcome to the Q&A Forum

Reyzer, there really is no risk when you move from http://domain.com to http://www.domain.com on the same domain. If you were to move from one domain name to another, that would be different--and you'd want to use Google's Change of Address tool to tell them that you're moving from one domain name to another.

But, when you  move from one subdomain to another subdomain (which you are doing in your case), there is NO loss as long as you properly implement 301 Permanent Redirects on the pages. Google has been very public about this, and as long as you move using a 301 redirect and it's on the same domain name, there is NO loss whatsoever.

The same goes for moving from http:// to https:// as well, as it's the same domain name.

Muhammad, while we cannot predict the future of link building, we can actually concentrate on what works. Link earning, earning your links by posting and creating good content on your website, is what works now and what will work in the future. If you post good content that others want to share, then others will share it and do the link building for you. That's link earning.

Neil, the others are right--you should first show the full content and not hide any of the content on the page like you're doing. Depending on the size of the content, though, you might consider why you're hiding the content in the first place, as you might need to create more pages on your site for that content. Adding the content to new pages on the site might be good for your users, and certainly will fix your problem.

When considering the content and indexing, though, if the content is in the page source code then it will be indexed. Google does know if it's hidden, though, as Googlebot, Google's crawler, is essentially a version of Google Chrome.

George, I think it's a great move to move the content over to the company blog. If the content is good, then it should help the overall domain and it's visibility. There are, though, some considerations:

• Duplicate content. Once you move the content, you don't want it residing in two places.

• You'll want to see if you can set up a 301 redirect(s) from the old pages to the new location. I don't recall if this is possible with blogger, though.

• You'll want to check the backlinks to see if you can any of the links pointing to the blogger blog updated to the new location.

Lindsay, there are so many unique issues that could be causing this that it's difficult to diagnose the problem without having a specific URL to look at. However, it sounds as if you've been looking at a lot of the on-site and on-page factors. Have you looked at the links to the site and done anything to evaluate the links to your website and make sure you don't have low quality links that need to be disavowed?

When you mention the thin or duplicate content issues, have you considered consolidating the content and removing the previous year's content (or moving it an archiving it) so that only the current content exists? Besides archiving or removing it from the site, you may want to use the canonical tag. Another way to deal with that content would be to use the robots.txt file to disallow indexing of certain older content pages.