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Hi Dave,

Most websites that have a review structure frown upon giving something in return for a review.  Yelp is very clear on these guidelines:

http://officialblog.yelp.com/2009/09/to-solicit-or-not-to-solicit.html

On the Google site, this is known as a conflict of interest:

"Reviews are only valuable when they are honest and unbiased. Even if well-intentioned, a conflict of interest can undermine the trust in a review. For instance, do not offer or accept money or product to write positive reviews about a business, or to write negative reviews about a competitor. Please also do not post reviews on behalf of others or misrepresent your identity or affiliation with the place you are reviewing."

Source:  http://www.google.com/support/places/bin/answer.py?hl=en&answer=187622

I hope that helps!

Hi John.  I've seen some websites that use a simple box that is "lightboxed" on top of the content.  When you click Yes, the lightbox appears and the content is shown as normal.  To a search engine, this would look like a perfectly normal website.

However, if your "click yes or click no" refers the end-user to another page ONLY AFTER they click yes, then this would be a huge issue with search engines.

I'd recommend using the "User Agent Switcher" in Firefox to view your site as a Googlebot.  This should tell you whether or not it's seeing the entire site or just a portion of your site:

https://addons.mozilla.org/en-US/firefox/addon/user-agent-switcher/

Hi Jay,

It looks like Mozcon used to be called "PRO Training".  In previous years, they typically had about 150 seats available.  However, I don't see any information online that specifies the number of seats available this year.

Regarding what to expect, check a review that I found:

http://www.bryanphelps.com/2009/08/29/seomoz-pro-training-seminar-review/

Being that I've never attended, I hope that someone will reply with their first-hand experience.