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So today I was taking a look at http://www.seomoz.org/top500 page and saw that the AddThis page is currently at the position 19. I think the main reason for that is because their plugin create, through javascript, linkbacks to their page where their share buttons reside. So any page with AddThis installed would easily have 4/5 linbacks to their site, creating that huge amount of linkbacks they have. Ok, that pretty much shows that Google doesn´t care if the link is created in the HTML (on the backend) or through Javascript (frontend). But heres the catch. If someones create a free plugin for wordpress/drupal or any other huge cms platform out there with a feature that linkbacks to the page of the creator of the plugin (thats pretty common, I know) but instead of inserting the link in the plugin source code they put it somewhere else, wich then is loaded with a javascript code (exactly how AddThis works). This would allow the owner of the plugin to change the link showed at anytime he wants. The main reason for that would be, dont know, an URL address update for his blog or businness or something. However that could easily be used to link to whatever tha hell the owner of the plugin wants to. What your thoughts about this, I think this could be easily classified as White or Black hat depending on what the owners do. However, would google think the same way about it?

Im currently doing a research for a low-medium competitive keyword (SEO Moz Keyword difficult Tool it showed 36% competition, its a one word keyword) in my country. That keyword had a Google AdWords Broad Match of 368.000 searchs and a Google AdWords Exact Match of 33.100 searchs in April. The currently number one site for that keyword have an exactly match for that keyword, www.KEYWORD.com and nothing else. Then I ran and advanced report to that keyword and heres the initial result: This number one site has a domain authority of only 11 and a page authority of 25. The second site have the following domain name -> www.companynameKEYWORD.com.br (its in Brasil, so theorically and .br should worth more than a .com domain right?) Anyway the second site have a domain authority of 37 and a page rank authority of 45. So after this link all the others are like that, www.companynameKEYWORD.com and the domain and page authority is according to how it suposed to be (higher domain and page are ranked better). The exactly same thing happen when I search for a more long tail of this keyword (wich are 2 words) happen. The exactly match are ranked 1st with a very low page and domian authority while the others come first. Some more info about that number 1 ranked site- The layout is terrible and not user friendly. The site took more than 10 seconds to load Have not a single inpage SEO optimization. According to alexa the bounce rate is around 50% Now follows the data from Linkscape data between the 1st and 2nd ranked pages Overal Score - 19% x 38% Page mozRank - 2.04 x 3.95 Page mozTrust - 4.92 x 5.45 External mozRank - 2.04 x 3.95 Subdomain mozRank - 1.81 x 3.45 Domains Linkin - 4 x 163 External Links - 8 x 265 So, looks like that only two things should be 90% of the focus from a SEO perspective. Have an old exactly keyword match domain and youre good to go 😄 Edited 1: About the linkbacks to each page The 1st page in rank biggest page authority linking back (dofollow) have an authority of 36 from a domain authority of 49 The 2nd in the rank the highest dofollow linkback have a page authority of 40 and domain of 85 Edit 2: 1st in rank were created in 2000 2nd in rank were created in 2007

Im running a small businness and not in a really competitive keyword niche so, im not sure if the U$ 299 anually is worth it or not.