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Hi I am struggling to know what keywords i should be targeting and how the website should be best optimised for said keywords. The website offers bespoke service in the lake district UK a popular tourist destination,  The business operates within say a 30 km riadus of the area.   So target vistors to the website would specifically be looking for services in the lake district.  The trouble is for many targeted keywords for the area are quite low or no data shown. For example: tipi camping lake district,  tipi hire lake district,  Glamping lake district However nationally keywords for the service have a lot higher traffic i.e. tipi hire or tipi camping,  glamping what keywords should be my target? and should I targeting my website for? I don't want to target customers looking for these services outside of the lake district  and also by targeting keywords  without the term  lake district  means my competition is greater as i'm competing with the whole of the Uk  for serivces It can't provide. please advise thanks