Over the last 17 years, Benjamin has developed and executed highly successful, global marketing campaigns for countless Fortune 500 clients across a variety of verticals. Consistently staying ahead of the curve on industry trends and changes in the landscape, Benjamin specializes in creating innovative solutions that build and deliver a competitive advantage for his clients. Benjamin’s expertise combines a deep understanding of consumer behavior, data, analytics and technology with a passion for and success record of activating award-winning, traditional advertising campaigns.
Benjamin’s work to differentiate his clients from the competition has established him as an industry leader, and he has had the opportunity to speak at some of the top advertising conferences globally and contribute thought leadership pieces to several major trade publications.
Benjamin joins MMI from Catalyst/GroupM (a WPP Company). During his tenure, he has led the search practice across the GroupM agencies, managed the 75 Procter & Gamble (P&G) brands in the U.S. for Catalyst, and most recently served as vice president of innovation for the P&G business. His team was responsible for delivering innovative solutions that enabled P&G's North American brands to win across search, social, content, e-commerce, video and mobile platforms.