My IT is convinced that we should build one for our webiste as we have an event page that changes content quite rapidly. It is an expensive implementation process. I googled around and don't see anything. Also everything I've learned about SEO, I've never seen this mentioned anywhere. Not sure where to position myself because of lack of knowledge/information. Anyone has experience or opinions?
My natural suggestion would be to have excelling content on static pages that will have strong SERP regardless of archiving and the content that changes, will just keep changing and rank however it will. Or?
