Welcome to the Q&A Forum

Hi All,

The fun thing about our industry is that unlike poker - most cards are open.

While trying to learn what the big guys are doing I chose to focus on www.Zappos.com - one of the largest sports wear (especially shoes).

I looked how they categories, interlink and on their product pages.

I have a question about duplication in an age where it is SO important.
If you look in their running sneakers category you'd see that they show the same item (in different color) as two separate items - how are these pages no considered duplication?

It gets even worse - If you look inside a shoe page (a product page) in the tab "About the Brand" you'd learn that all shoes from Nike (just an example) the about the brand is exactly the same. This is about 90% of the page for hundreds of Nike shoes pages - and goes the same for all other brands.

How come they are ranked so high and not penalized in the era of Panda?
Is it as always - big brands get away with anything and everything?

Here are two example shoe pages:
Nike Dart 10 (a)
Nike Dart 10 (b)

Thanks!

I suspected that hence the original question.

About greeting everyone... not a possibility for me at this time (maybe a weekly welcome with no name dropping).

Thanks

Hi,

It seems that the MOZ New response to Question emails are getting my mailbox stuck (using outlook).

This does not happen with any other email including your other reports and emails.

Maybe its only me but it happens to me on two active questions I have with you (2 different new response emails I got).

Thanks

Hi,

On my eCommerce site I've placed rel='publisher' only on the homepage and rel='author' on all of the article pages. Is that the way to do it?

Do I need to add rel='publisher' also on the article pages besides for rel='author'?

P.S
Even though I placed rel='publisher' only on the homepage, when I use Google's test tool (http://www.google.com/webmasters/tools/richsnippets) I see my publisher ID also on product category pages (that don't have publisher nor author on them but do have regular +1 buttons). How is that? (bacuase of the +1 button)

Hi,

I was wondering what is the best way to run a blog?

The options I thought of are:

1. Completely separate domain with many links to my main site.
2. blog.domain.com
3. www.domain.com/blog

Thanks

THANKS!!! I've been working on it since your first reply

Last question (I'm a bit rude now) -

I also have price beneath "The New Ipad" anchor. Currently it is not in the href and I'm thinking of keeping it this way (which would mean it will be in the H3 but not in the href).

Also, the href's are simple href's not surrounded by h3's, What do you think? Changing them? (keeping the price outside the href but inside the H3)

It seems correct but changing would mean of a lot of anchors will be changed on the entire website... scarry

Works amazing!!!!!

Thanks a lot for all of your help.

I think you are correct.

Here are the AddThis buttons script samples (no href):

<a class="addthis_button_preferred_1"></a> <a class="addthis_button_preferred_2"></a>                                   
<a class="addthis_button_preferred_3"></a>                                   
<a class="addthis_button_preferred_4"></a>                                   
<a class="addthis_button_compact"></a>                                   
<a class="addthis_counter addthis_bubble_style"></a>

Here are the ShareThis buttons which are used by SEOMoz on blog posts (without <a>):</a>

<a>Just in case, I think I will go with ShareThis from now on...

Still looking for more ideas if anyone has...</a>

Hi All,

There are many situations where I encounter the need (or the wish) to update existing content.

Here are few reasons:

1. Some update turned up on the subject that does not justify a new posy / article but rather just adding two lines.
2. The article was simply poorly written yet the page has PR as it is a good subject and is online for quite some time (alternatively I can create a new and improved article and 301 the old one to the new).
3. Improving titles and sub titles of old existing articles.

I would love to hear your thoughts on each of the reasons...

Thanks

Hi

Is having on page links from top to bottom etc using keywords as anchors a good methodology? Does it help the page for those words?

Thanks

Hi

My blogs categories for the ecommerce site are by subject and are similar to the product landing pages.

Example

Domain.com/laptops that sells laptops

Domain.com/blog/laptops that shows news and articles on laptops

Within the blog posts the links of anchor laptop are to the store.

What to do?

Thanks

I didn't get a yes/no answer but based on the above I'm currently trying to add some information to the category pages (snippets to the important articles).

Another thing I just tried is to add NOINDEX on one of the category pages and see how it works.

This way google will still crawl it but just won't serve it in the SERPS (which is fine by me).

I will update how it works

Hi denverish,

The results for now are quite interesting... As I mentioned above I added texts to the category pages which I wanted to turn into landing pages. In one case, I also added NOINDEX to the matching category on the blog and in the others I didn't.

The result was that where I added the NOINDEX the blog category obviously disappeared (was mid second page) and an article from deep within the site replaced it - BUT NOT the wished landing page. Keep in mind that the category page on the blog linked to posts that each linked back to the desired category page.

The other pages on which I added the texts are gaining real good placements within the SERPS. Most are now on top of page 2 and are tougher phrases.

It is as if all of the posts within the category I now "NOINDEX" have lost their weight!

I am today planning on removing the NOINDEX and will see in a month or so (hopefully sooner) where I stand.

I am surprised from the result!

Hi,

I actually asked it a year and a half ago (with a slight variation) but didn't get any real response and things do change over time.

On my eCommerce website I have the main category pages with client side filtering and sorting. As a result, the number of page views is lower than can be expected.

Do you think having more page views is still a ranking factor? and if so is it more important than user experience?

Thanks

Hi,

Since I love writing and I write a lot I always find myself worried about ruining for my self with Content Cannibalism.

Yesterday, while looking to learn about diamonds I encountered a highly ranked website that has two pages ranking high on the first page simultaneously (4th and 5th) - I never noticed it before with Google.

The term I googled was "vvs diamonds" and the two pages were: http://bit.ly/1N51HpQ and http://bit.ly/1JefWYS

Two questions:

1. Does that happen often with Google (presenting two lines from the same site on first page)?

2. Would it be better practice for the writer to combine them? - creating a one more powerful page...

Thanks