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Hi there! It is very simple, you only have to go to the Keyword Research tab on the left and select the option "Explore by Site" or "Site OVerview."

After doing so, you will be finding keywords from a given domain, in this case, yours. Remember changing the language!!! Otherwise, nothing will come up.

Hi Anualam, I can relate to your question because we work with clients located in different places, and in some cases, this data has not yet been collected. That said, I will give you a few ideas hoping you can combine them or test them,  but you will need to be willing to learn about SEO.

1.- When it comes to research, the volume is important but more important is understanding how those volumes reflect the behavior of a certain group. Understanding how people search is crucial because it helps us reframe our content and get to those people easier. Think of research as an opportunity to make educated guesses. Nothing has to be precise, you will see how well you are doing later on by monitoring your campaigns.

2.- I think that being precise is important, but one metric is not enough to put things in perspective. Your subscription comes with more tools, the idea is that you combine them and make the most out of this iterative process.

This is a list of things that you can do to make your research process pay off:

a) When doing keyword research, you can also use links instead of keywords. That way, by entering the URL of competitors within your niche located in Colombia, you will see what keywords they are using in their pages to drive traffic. This is useful because beyond testing how good their performance is, you can find other opportunities if you look at their backlink profile, etc. It can also be the case (it happens often) that the websites of your competitors are not optimized, therefore, it is not a worthy reference for you, on the other hand, it means that you have many more opportunities in the keyword landscape.

b) Try looking for competitors that belong to your niche but are serving other areas, for example, Mexico, Argentina, or as we do it, United States. If you pay close attention to the data and you use a representative group of companies, you will advise opportunities for your keyword research since they are using similar words that are working in their area. After finding what keywords they use, and reviewing their best pieces of content, evaluating their backlink profile and determining how good of a fit these companies are to your research purposes, you will have to localize those keywords. I am not suggesting you translate them to Spanish, you have to localize it. that means that you understand how you can rephrase it in your area so that it makes sense.

c) Test and combine these ideas by creating blogs, updating the content of your webpage, creating or adapting your advertising strategy, and try to interpret the results to improve your performance. That is what research in this context means to me.

If you need anything else, let me know and I will be glad to help you. I am just getting started but I will be glad to share what I know if that can improve your chances for success.