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Hi there,

I redesigned a clients website that was very old fashioned and was not responsive. I implemented 301 redirects, kept the content pretty similar, website linking structure very similar - the only things i changed was making the website responsive, improved title tags, added a bit more information, improved the footer and h1 tags etc..

however although clicks are fairly similar search impressions have dropped about 60% on average over the past week.

The old site had some keywords linking to pages with no new content so i removed those as seemed like black hat seo tricks and also there was a huge list of "locations we deliver to" on the homepage followed by around 500 citys/towns I removed this. Could this be the cause for the drop? as i assumed those would do more harm than good?

Fairly new with SEO as you can probably tell. Looking for advice on what may be the cause and what steps I should take now.

Thanks for reading!

duGeW

Hi Logan,

Thanks for the response! Haha. That is what i thought originally, however I read that a drop of around 5% is normal so 50%+ had my alarm bells ringing! (although the website only has a small amount of traffic)

There was a few other factors that worried me like the old site was .htm but I .301 redirected every page to the new ones with .html

I will try not to worry and hopefully things will improve within the next week or so.

Thanks again.