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Hello! This is my first question so I hope it will be a good one and everyone finds it useful; I have found many conflicting views and need some clarification. Question: When it comes to optimising for specific keywords, which is best; plurals or singular? Example: Should I optimise for 'conveyor' with medium competition and a larger local [exact] traffic volume, or go for 'conveyors' with a higher competition and a slightly smaller local [exact] volume of traffic? Obviously this example is a bit of no brainer as I would tend to sway towards the lower competition with a good volume of traffic to be more competitive, but when the terms are so closely linked, would it be wise to cover both grounds now and go for 'conveyors'? What is general consensus out there? Thanks in advance! Richard