Thanks Marcus,
It is definitely a case by case study as you say. What prompted me to ask the question is the variety of answers out there in the search results...
Thank you for taking the time to reply.
Richard
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Job Title: Designer, Developer, and Online Marketer
Company: BlandyDoes Ltd
Website Description
BlandyDoes, small web design company serving local businesses in Northamptonshire with web design and online marketing services.
BlandyDoes, Web Design and SEO
Favorite Thing about SEO
Seeing results, even if they are small, it all adds up in the bigger picture with online marketing
Thanks Marcus,
It is definitely a case by case study as you say. What prompted me to ask the question is the variety of answers out there in the search results...
Thank you for taking the time to reply.
Richard
Hello!
This is my first question so I hope it will be a good one and everyone finds it useful; I have found many conflicting views and need some clarification.
Question: When it comes to optimising for specific keywords, which is best; plurals or singular?
Example: Should I optimise for 'conveyor' with medium competition and a larger local [exact] traffic volume, or go for 'conveyors' with a higher competition and a slightly smaller local [exact] volume of traffic?
Obviously this example is a bit of no brainer as I would tend to sway towards the lower competition with a good volume of traffic to be more competitive, but when the terms are so closely linked, would it be wise to cover both grounds now and go for 'conveyors'?
What is general consensus out there?
Thanks in advance!
Richard
Hello, my name is Richard Bland and I am the Director & Co-founder of BlandyDoes, a web design company serving local businesses in Northamptonshire, UK.
I enjoy the work that I do as a SEO and Designer. I can see how the web is changing, adapting to our needs as more and more of us get connected online.
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