Welcome to the Q&A Forum

I'd like to thank you all for the input. As it happens, it seems the last google update has completely changed the rankings for most of the EMD we were tracking. So either they really had crappy "other" optimization techniques, or google changes the importance of EMD.

Here's what I can take from this conversation:

1. EMD with good quality content and a descent back link will most probably rank higher then a domain without EMD in the domain name, but with similar/same content & backlink structure.

2. EMD with descent content and good backlink structure are probable a good place to have a link to the money site, but certainly not an option to replace the money site domain (which was never the intention)

Thank you all for your input.

Yes Chris, that helps.

The exact match keyword is more like scifibooks, as opposed to your two example.

that's what people will search for when they want to buy the exact match keyword. It's a service opposed to a product. The best covnersations we get are from "scifi books" searches. And if we put a good site on the .company or .solution domain, and use similar approach for conversion, we should be able to convert them, just like we do on the money site.

I guess the main question is: will exact match keyword with a new "unknown" tld have the same SEO benefits as an exact match keyword with a .com tld?

Robert,

I tend to agree with you, but experience show me otherwise.

the actual site on ExactKeywordMatch.com had very little valuable content about 18 months ago, yet it ranked in top 4 places, few links (less than a dozen) and perhaps 4 web pages with content. Not a hugely competitive keyword like weight loss, but certainly not a niche market. The ranking was definitely because of the exact match.

When the site became unresponsive (went offline) for over 4 weeks, I contacted the owner and wanted to purchase it. The requested price was $10,000, which was way out of our budget. Although I explained to the customer the MANY benefits he could get from the purchase, they were not in a position to do so.

A competitor bought the domain, placed new content which was a spun version of their money site and within a week he jumped to number one and stayed there for over 12 months.

I haven't done any real analysis on that site since, but when i noticed the new TLDs i figured, maybe I can try it with this new ones. For the exact keyword match, the competitor now dominates the top 6 spots on google page 1, with their various domains.

Surely there will be benefit for a highly optimized website with a targeted exact match domain name?

DJ, I hear you.

From my experience (and maybe someone can correct me), the majority of users don't understand the meaning of TLD. They search google for a keyword, and will click the first few links on the first page. in fact, most will not go past the first result, if it gave them the answer they are looking for.

Since this is done to provide information, and will be used exclusively online, I don't see the difference between .com or .company for most of the users.

Considering some of the users i meet with, type facebook.com into the google search bar and proceed to click on the facebook link, i'm assuming it's pretty negligible from the online perspective.

Hi Chris,

I read what Matt had to say. I wasn't thinking/expecting that the new ExactKeywordMatch.company will rank better than ExactKeywordMatch.com or ExactKeywordMatch.net

The question refers to: will ExactKeywordMatch.newTLD give me an SEO benefit or disadvantage me somehow.

Assuming I was going to create a new website that explains all about my "ExactKeywordMatch" under the domain ExactKeywordMatch.company and have it linked to my money domain. Will that be a good step to take?

Thanks Yiannis,

Good article, but not that clear at the moment.

I noticed some option for new TLD like .company & .solution

My exact match keyword domain is all but taken on the traditional domains (com/org/net/info).

Is there an SEO benefits or disadvantage to use the .solution or .company with the exact keyword match?

Thanks in advance