Welcome to the Q&A Forum
Browse the forum for helpful insights and fresh discussions about all things SEO.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
My understanding of a Mat Release is that it is an article (about our company) that we write and distribute to editors to release when they need a story to fill in the gaps. The story would include a link to our site, so there is no "original version". If this story is published by 100's of different media outlets, do we get the benefit of those 100s of back links? Or because they are all publishing the same story, do these back links not really count?
How do Mat Releases affect SEO?
Does google recognize that your are syndicating duplicate content even if the content is being syndicated across top media outlets?
Do these back links still carry any authority or can we even be penalized for the duplicate content?
I came across mat releases here:
An example of article syndication outlets:
Guaranteed Placement on 800+ Media Sites. Generate guaranteed article placement on more than 800 respected online media outlets. Our digital distribution network includes: The LA Times; The Milwaukee Journal Sentinel (JS Online); Las Vegas Review Journal; Hearst media sites for the San Francisco Chronicle, Houston Chronicle and Connecticut Post and others; local TV news affiliate sites from ABC, CBS, FOX and others; and hundreds more trusted sites.
Chas, thanks for the response.
My question may not have been very clear. I am going to be creating premium store-fronts for the vendors in the marketplace that will act as a stand alone website. Many of the vendors will be using this premium store-front as their new stand alone website and will want to redirect their current domain www.vendor.com to my sub domain www.vendor.marketplace.com.
What is the best way to do this? Use a DNS or 301 redirect and what are the pros and cons? (ie url in the address bar, seo juice to marketplace, seo juice to local vendor)
Thanks
We are running a marketplace site, so we have thousands of vendors selling their products on our site. Each vendor has a Profile page and we are soon to launch a premium store-front that is white label.
Many of these vendors will want to point a custom url to their premium store-front (which is a sub domain of the marketplace) and we are trying to get an understanding of how we should instruct them to point their url in a way that will give the main marketplace site the seo juice.
We also want to understand what will show up in the address bar. Will it be their url or our sub domain?
Will any of the marketplace seo juice boost their url local listing status?