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thanks Anthony!  I do agree it all comes down to content.  I'm going to have to make sure I enhance what I have a create some new fresh content that would make sense to link to.

based on my business it will be pretty hard to find relevant links other than directories.  Long term I need to create relationships and partnerships with companies that have related services but not competitive.

Thanks for the feedback Doug.  My link building effort is one of several components I'm working on to start getting a better overall ranking on my site.  Originally I was thinking it would make sense to create a landing page but think that was just a knee-jerk reaction from my PPC experience.  Pointing someone to the homepage just seemed odd.  I guess the real issue I've come to terms with is I need more relevant content on my homepage.

I'm embarking on my first link building campaign and I was wondering if its good practice to develop a specific landing page (a focused summary page) like I do in my PPC campaigns or should I use the URL to my homepage?