thanks Anthony! I do agree it all comes down to content. I'm going to have to make sure I enhance what I have a create some new fresh content that would make sense to link to.
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Posts made by bmackrell
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RE: Link Building and Landing Pages
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RE: Link Building and Landing Pages
based on my business it will be pretty hard to find relevant links other than directories. Long term I need to create relationships and partnerships with companies that have related services but not competitive.
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RE: Link Building and Landing Pages
Thanks for the feedback Doug. My link building effort is one of several components I'm working on to start getting a better overall ranking on my site. Originally I was thinking it would make sense to create a landing page but think that was just a knee-jerk reaction from my PPC experience. Pointing someone to the homepage just seemed odd. I guess the real issue I've come to terms with is I need more relevant content on my homepage.
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Link Building and Landing Pages
I'm embarking on my first link building campaign and I was wondering if its good practice to develop a specific landing page (a focused summary page) like I do in my PPC campaigns or should I use the URL to my homepage?