Hi there. We inherited a client who didn't receive a manual penalty, but holy cow they have a good sized algorithmic penalty on their site. Here is what we have done since receiving the client:
Outside of Moz, we researched a lot as well. We felt armed that we needed to do 3 major things.
- Remove all of the bad backlinks
- Create good content within the site
- Fix any unnatural on page SEO tactics (keyword stuffing, etc)
Here is how we tackled it step by step
Step 1: For step 1, we contacted over 100 of the bad backlinks. Many of them wanted a fee for removing the backlinks. They were from sites that were literally like "freeseobacklinks.org". Crazy bad ones. But we only got a few removed. The rest either ignored us or wanted some money.
Hence our round(s) of disavow. Our SEO manager at the time of the first disavow only did 50 domains on the disavow. She was extremely thorough, followed the guidelines to a T, and performed it. We actually fell back in ranking afterward, even though I didn't think it was possible.
With nothing to lose, besides lots of time and budget, we went through thousands of links and manually compiled an extravagant spreadsheet for our next round of disavow. Again, limited to no response from site owners. So we went ahead and pushed forth with nearly 300 domains for the disavow. By this time, the site was in the abyss, so it couldn't hurt anymore. We kept all of the great links, which surprisingly there were a fair amount.
Step 2:
Our SEO manager and our content writer began to write for the website. Our graphic design created an awesome infographic, and a good slideshare too. We've been putting 3-4 articles / posts on the site monthly. Typical word range is 750+
Step 3:
We did a full site analysis and removed all unnatural location based keywords. There wasn't a ton of unnatural on page SEO going on. The bulk of the damage must have came from the bad backlinks.
Summary:
On top of this we have been doing this for at least 6 months. All of the pages that are hit by the penalty are just gone. Nowhere to be found on Google, unless you search with the site operator or search for that exact page.
We seem to make zero headway with all of this. I'm not sure what else we can be doing. We even optimized for conversions and longer time on site, as well as page speed. We've confirmed that there is no manual penalty. I'm starting to feel as if the site is permanently deemed bad or something. I also don't want to keep wasting our writers and manager's time on this one.
Any ideas on next steps? Can anyone restore my confidence in this site? Thanks for the long read and any response,
Have a great day,