Questions created by bookbubpartners
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Not showing up in search results for non-branded terms
Hello! Can anyone see any glaring reasons why this post: "98 Book Marketing Ideas That Can Help Authors Increase Sales" isn't on page one of Google — or even page 10! — for the term "book marketing ideas"? Many other sites with lower domain and page authority — even ones linking to this article — are ranking on the first ten pages for this term, and I can't figure out why we're not appearing anywhere. The same thing is happening for ALL of our other blog posts, and the keywords they're optimized for. According to GA, the only terms we're getting clicks from are branded keywords. This subdomain is now 2 years old, and the domain bookbub.com has been around for 5 years. Our domain authority is 61. We have the Yoast SEO plugin installed and are following all the standard SEO best practices. We have enough external links to at least be ranking within the first 10 pages of this Google search. I feel like there's something technically wrong, maybe in the code or backend, but nobody here can figure it out, and our hosting provider WP Engine has no ideas. Moz is returning crawl errors on our site, mainly "Error Code 804: HTTPS (SSL) Error Encountered" and "Error Code 803: Incomplete HTTP Response Received." I have confirmed with WP Engine that everything is set up correctly on our end, and that this is a known Moz issue. I've reached out to Moz's support team about this, and am awaiting a response. But what else am I missing? There's got to be something — I've been blogging for 10 years for different companies and my own personal websites, and I've never come across anything like this before. I'm completely stuck! I'd appreciate any insights you can offer. Thanks in advance! 🙂 EDIT: I heard back from Moz on those errors. The 804 errors are a Moz-side issue — their crawler isn't equipped to be able to handle SNI. They're looking into a resolution, and this wouldn't affect search engine crawlers. Regarding the 803 error: "When you see an 803 error, that means your site closed its TCP connection to our crawler before our crawler could read a complete HTTP response. You don't see this error when you go to the page in your browser because content-length is an outdated component for modern browsers and they will disregard this error, but the intention of our crawler is to report any errors that might be occurring. So the crawler is configured to detect and report such errors." The only thing I can think to do here is go back to WP Engine with this information, but other than that, I'm not sure what this could mean or how to fix it, or if this might be the underlying technical issue keeping us from ranking.
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