We want to target both Dutch countries .NL & .BE (Belgium & Netherlands).
Should we go for the 2 ccTLD's using rel-alternate, or go for one TLD, .EU or similar?
We currently have an SEO project going on where DNS.be & DNS.nl are equally important. Currently we are using the rel-alternate meta data. The .be website is doing fantastic, the .nl one seems stagnant and not really getting to target.
For a similar project, we are now wondering whether we should go for the same approach, or just pick one TLD (.EU or similar).
Note: we cannot create content that is regionally specific, since the content is just what it is and cannot be altered.