Brand.com is a Philadelphia-based online brand management company that shapes, manages, monitors, and protects the online brand and web presence of over 1 million users. Along with its own internal resources, the company utilizes a publishing network that connects its clients’ messages and stories to major publishers and authors. The Publisher Partnership Program utilizes the vast array of news outlets outside of the Brand.com umbrella to shape client brands. Beyond the aim of client and company benefits, the program also aims to support publishers in regaining profitability.