I help businesses better connect with their audiences. Sales and marketing are hard, but at the basic level they're just about building relationships. And the key to relationship building is understanding one another. To help businesses better understand and connect with their audiences, I oversee the overall strategy for Ceralytics, a content intelligence platform. We identify the topics and trends that audiences truly care about which gives brands the positioning and insight to create great content that delivers true value to their audiences.

In my professional life I've won some awards and have over a decade of product development and online marketing experience. I'm a data-driven guy who much prefers objective data over subjective opinions - though an opinion here and there doesn't hurt.

Specialties: Content marketing, content intelligence, full stack marketing, social media marketing, UX design, product development, SEO, brand marketing, creative problem solving, integrated marketing, information architecture, client management.

Find me on Twitter @andersenology