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Hi Brian,

Yoast's SEO plugin will apply the noindex tag to that unique http://www.example.com/services/ page URL. Subsequent pages that adopt that page as a parent will not be affected, so you'll be okay there from a technical standpoint.

"there doesn't need to be anything on the parent /services/ page itself"

Strategically, I think this is a missed opportunity for SEO and lead generation. Creating a top-level Services page is a great way to position your company well in search for search queries such as "home remodeling [city name]," highlight what services you offer and what sets you apart from the competition, support a better internal linking structure, and generate leads (CTAs, embedded forms, etc.).

-Brian

Hey Dieter,

I might have considered a more dynamic/interactive solution for showing multiple variations/colors of the same product (gallery/Javascript, etc.). My concern would be as follows: Each time you ask a user to refresh or visit a new page in a purchase funnel, you're increasing the likelihood of a lost opportunity.

If a single-page option is not possible, you are right to look at a noindex or canonical solution.

Personally, I'd recommend the canonical solution. This way, any existing link juice (if any) is being attributed from extraneous to the primary product URL.

Best of luck to you.

-Brian