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New Zealand does some good things, for example we grow hairy fruit called Kiwifruit, put other fruit into bottles and call it Sauvignon Blanc, but we can also be a bit, well...fruity. My problem is that when we Kiwis list out NAPs we do it like this: ABC Company, Level 1, 123 Example St. Now the fruity bit is we don't have Suite #s, there is never: ABC Company, Suite #400 Level 1, 123 Example St. We just expect you to go up to level 1 and bl@ody well find the office thanks very much (yea there are signs). It seems like a Local SEO shared office situation but it's the whole floor! I'm worried if I get an office in an office building then I will have my results merged with Extremely-Boring-Accountant and Angry-Lawyer who happen to be on the same level. What's a Local SEO aware guy to do?

Each store has its own subfolder (in my mind this hasn't actually happened yet 😉 ) on the main head office domain i.e. maindomain.com/localstore1 , maindomain.com/localstore2 etc. I am happy that this is the best structure for SEO purposes. I like the local SEO advantages to it as each store can have its own NAP and show its own inventory. However I am worried that each store having its own ecommerce site will lead to duplicate content issues. So I am having a rabid debate with myself as to whether each store should:
a) have its own ecommerce website i.e. maindomain.com/localstore1/ecommercestore
b) have its own ecommerce website i.e. maindomain.com/localstore1/ecommercestore with each product and category page having canonical links to the corresponding page on the main ecommerce website i.e. maindomain.com/ecommercestore 
c) just have one ecommerce website with local stock shown e.g. maindomain.com/ecommercestore/productpage shows in an inventory in a line (below the price or such like): " localstore1 (3 items) localstore2 (0 items)"
d) just chill, inventory stock-outs happen just don't worry about showing local stock And its not good to have internal rabid debates, so I'd like to ask the wider moz community. For bricks and mortar stores (branches or franchises) how would you set up ecommerce stores? Thanks.

I'm targeting short head and chunky middle keywords for generating traffic to an ecommerce website. I guess I have two options both with great content: blog posts category pages with content (essentially the blog post). On the basis that it is great content that gets links, I would hope that I could garner links into the heart of the eCommerce website by doing this through option 2: category pages. Any thoughts on blog vs ecommerce category pages for tageting keywords?

I have a situation where there are 12 stores in separate suburbs across two cities. Currently the chain store has one eCommerce website. So I could keep the one website with all the attendant link building benefits of one domain. I would keep a separate webpage for each store with address details to assist with some Local SEO. But (1) each store has slightly different inventory and (2) I would like to garner the (Local) SEO benefits of being in a searchers suburb. So I'm wondering if I should go down the subfolder route with each store having its own eCommerce store and blog eg example.com/suburb? This is sort of what Apple does (albeit with countries) and is used as a best practice for international SEO (according to a moz seminar I watched awhile back). Or I could go down the separate eCommerce website domain track? However I feel that is too much effort for not much extra return. Any thoughts? Thanks, Bruce.

I'm using Wisita for video hosting. My strategy is to allow other sites to embed videos to get links - I want the video linking back to my site not wistia or the embeding site. Do I need to use the Wistia CNAME or is a wistia subdomain acceptable?

As per http://www.seomoz.org/blog/hosting-and-embedding-for-video-seo I want to rank with a rich snippet and improve my domain's overall ranking. So I am going to ignore YouTube and use Vimeo Pro (using old embed code). I will also submit a video XML sitemap and implement schema markup. Gotcha. Now let's check this strategy with what SEOmoz is doing. Let's take 5 Steps to Facebook Advertising - Whiteboard Friday it was uploaded onto the SEOmoz blog on 29 March 2013. Then on 4 April 2013 it was uploaded onto YouTube. As at 7 April 2013 (PST) I am not seeing the latest SEOmoz Whiteboard Friday Evolution of the Local Algorithm - Whiteboard Friday posted on YouTube. SEOmoz blog has a person written transcription, YouTube has an automatic transcript. There is a link to the SEOmoz comments below the YouTube Video. Cricky! They've gone all YouTube. Stop the boat. Or should I? My assumption is that SEOmoz is big enough so that it is willing to risk losing a few links to their YouTube webpages. Indeed they delay posting the video on YouTube for a week after it has been posted on the SEOmoz blog. What's more it ensures that there is a very good transcript on their blog. Top that off with comments (and I assume video sitemap and schema) and it is happy it will gain more from the traffic generated from the YouTube community than the potential loss of links to its domain, forgoing potential domain authority increases and resulting traffic. So Roger, I'm a little boat not a SEOmoz battleship cruiser, should I do what you do and wait for a week before I put my videos on YouTube? Or avoid the dangerous currents of YouTube stealing my domain authority and ignore YouTube all together?