Welcome to the Q&A Forum

Thank you both.  After posting this question, I did stumble on some of these great prior posts (which my initial searching didn't find).

A few that stood out:

http://moz.com/blog/scaling-geo-targeted-local-landing-pages-that-really-rank-and-convert-whiteboard-friday

http://moz.com/blog/local-landing-pages-guide

I had the same question, thanks for making Moz aware.

Hello,

I run a service area business that rents and delivers moving boxes in the San Francisco Bay Area.  Our service area spans 75 cities and many millions of people, and several major metropolitan areas, including San Francisco, San Jose and Oakland, but there are also numerous smaller cities that collectively represent a large number of monthly searches.  I would like to rank well for the higher level search terms, like “moving boxes” and “moving supplies”, but also city-specific searches like “Moving Boxes San Francisco.”

What’s unclear to me is the best strategy for organically ranking on the specific cities in our service area.

As I see it, it seems there are several approaches. Is the best approach to either to:

A.)   Create clean “universal” web pages for pricing, products and landing pages and use blogs to build up content keywords for each of the cities

B.)    Create 10-15 city-specific web pages with the hope they'll each rank well (e.g. Moving San Jose, Moving in Cupertino)

C.)    Other?

Thanks for your comments.