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Hello fello SEO’s! I’ve got some GMB questions that have been wracking my brain for the last couple weeks and need some ideas. Tl;dr - How should we properly set up service-area GMBs? Create GMBs for every county we serve? Additional context and questions below: I have an enterprise level client who operates in the flooring industry. One thing that separates them from the pack is they don’t have physical locations (service area business) despite serving mostly the entire continental US. Currently, I am working to cleanup the GMB profiles because they have been neglected. My idea/what I think is the norm, was to create GMB profiles for the major markets they served. Within those GMB’s we would target major counties served within that area aka the service areas. However, I was met with some push back on this. Someone mentioned that we should instead be creating individual GMB profiles FOR EACH county that was served. I cautioned against this mainly because of the amount of work it work it would take to create/maintain/drive reviews for/etc if we had a GMB set up for almost every county in the US. Now that we got that boring context out of the way, my question to you is this. 1. How should we properly set up service-area GMBs? Create GMBs for every county we serve? Or Create GMB’s for main markets only and list the counties served in the GMB profile backend? 2. For each GMB profile create, a matching city-page will also be created. What information should be listed on the city page? Obvs, NAP, map, reviews, etc. I’m talking about copy. Is one of our keywords in “laminate flooring installation Los Angeles” should that keyword be optimized in the Los Angeles City page? Or should the LA city page be a hub, and have multiple surrounding pages optimized around keywords. For example, just having a page dedicated to the keyword “laminate flooring installation Los Angeles” Helpful answers appreciated!

A client of mine is seeing crazy drops in users. Feb. 2018 was an all-time high in organic users, over 38,000. However, there has been a steep drop off since then. In November 2018, the number of organic users was at a little over 1,000. The client said there have been no major changes to the site. I have no idea what is happening. Below are things I have done already: - Submitted a disavow file- Fixed URL parameters- Performed an entire site audit. Fixed all site errors and re-wrote new metadata. - Made sure no main pages have been deleted. 301 redirects are in place where necessary. - Started to consolidate low-quality pages. If I had to guess, I would assume this is an E.A.T. related drop. I have no way of knowing though. This is a YMYL site, so we are working to increase E.A.T. However, any insight would be helpful. Rankings are dropping off so quick I'm not sure what else I can do. Please comment if you need more context. PLEASE HELP!!

What markup should local businesses employ on their website? I'm aware of the newer schema.org markup but does Google still use rich snippets, geotags, etc.?

One of my clients believes someone is trying to hack their site.  We are seeing the requests with a server protocol or HTTP 1.0 so they want to block 1.0 entirely. Will this cause any problems with search engines or regular, non-spamming visitors?

We're looking for someone who can diagnose some site speed issues AND adjust the code, servers, etc. as needed. Does anyone know of an expert in this area?

Does SEOMoz manually create the video transcription for Whiteboard Friday videos or is there a tool that helps you get the majority of it?

Google has indexed mysite.com/ and mysitem.com/\/ (no idea why).  If you click on the /%5C? URL it takes you to mysite.com//.  I have a rel=canonical tag on it that goes to mysite.com/ but I was wondering if there was another way to correct the issue.

Let's say you operate a laptop review website.  After several years, the individual product review URL's (like site.com/dell/xp1234-review/) aren't receiving much traffic, they may have a few links here and there. In general and considering the panda update, would the best option be to 301 the old URL's back to the category page (site.com/dell/)or just keep them where they are? Any potential issues like having excessive 301's which could slow down the site or appear fishy to search engines?