In doing competitive research, I've found a lot of competitors to my clients that take part in link exchanges. When using open site explorer, I'm see a ton of competitors that get links from blogs that are supposed to be niche blogs (like blogs about lotions, shoes etc...), but the articles are about random things like "best family dentistry" with keyword matching links in the content. When I find these link exchanges (I call them link exchanges, because it looks like these fake niche blogs are juicing a handful of the same websites), is there any appropriate steps to take, or should I just ignore them, and move on?
