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If it's going to be hard to delete or change this anchor text, is diluting it with new better, nice safe links going to help? Or is changing this literally the thing that needs to happen now?

thank you very much, those are my thoughts as well. I'm also a little confused here as seomoz is saying we're not in the top 50 but we've "only" lost 66% of our traffic and comparing before and after the same keywords are getting traffic, just less, consistent with dropping rank a bit, but not being wiped out like seomoz is saying. I also rang someone who had never searched our site before just now to ask whether we were on the front page at all and we were.. maybe google is jumping us around intraday?

Hello Karl, thanks, here is a link to some data: http://img.photobucket.com/albums/v201/jamtart/pp.jpg - i'll try and keep it off this thread.

Traffic dropped on Sept 29 the day of the update. The dupe content warnings are from Drupal nodes with no content on them and predates this. There is also a Drupal metatag being placed on each page which is being read as duplicate.

I wouldn't call it a thin site at all, we had facebook likes every other day (although seomoz isn't picking this up).. no ads or adwords, no products for sale, just a largish product review site.

We have what I think is a pretty good site, unique articles a few widgets, lots of reviews, decent enough bounce rates and user times (60% and 2:15) based on drupal. Previous updates haven't touched us and an almost identical duplicate (same site compltely different content) of the site targetting a different but related EMD is unaffected which provides a control.

I have seen some discussion on it having to do with link profiles. We did pay some backlinkers to link to us, much more on the site that has dropped, and quite a few for a partial match keyword. I'm supposing this is a lot of the issue. If we try and delete these backlinks will it make the situation better or worse?

I have also notice some duplicate content warnings in seomoz that weren't there previously.

Any ideas?

the domain is proteinpowder.com.au

Hello Josh, thank you, do you think that will help the seomoz crawl find the title? I'll get on with doing it, I was coming back here to reply that I found http://www.seomoz.org/q/does-my-overly-dynamic-website-hurt-my-seo and will try and make the urls better also.

The site has a Order By function (on date, rating etc) on the front and I see Google's webmaster tools is seeing different permutations of this as "duplicate titles"  ie it's displaying 30 of these:

/?sort_by=field_rating_rating&sort_order=ASC&items_per_page=10&page=6&paging=23&sortby=rating
/?sort_by=field_rating_rating&sort_order=ASC&items_per_page=10&page=6&paging=24&sortby=rating
/?sort_by=field_rating_rating&sort_order=ASC&items_per_page=10&page=7&paging=14&sortby=rating
/?sort_by=field_rating_rating&sort_order=ASC&items_per_page=10&page=7&paging=23&sortby=rating

Thanks Josh and Ryan,

Yes, don't know where my head was at at all there, I'll have to pretend I didn't ask that. I was mainly thinking about the title error. Maybe the fb related

<meta property="og:title" content="Protein Powder" /> is conflicting? Also, I can't use the Crawl Test to check that out unfortunately it keeps erroring. 
Bah I've never used Drupal before, thanks for the help.

I got one hit each on "Missing Meta Description Tag" and "Title Missing or Empty" but in the source of my page they are clearly there:

<title>Protein Powder | Compare and Get the Best Prices</title>

<meta name="keywords" content="protein powder, whey protein, protein supplement, whey protein isolate, hydrolyzed whey" />

I understand there are conventions which may or may not be followed by Drupal (I read an earlier question where ordering and W3C conventions were suggested) but i'm not sure how to fix them given Drupal will just overwrite any hand editing the next time something is built and importantly, I can't get the crawl to work on cue - it works on the automatic once a week crawl in the main campaign summary but every time I've specifically used the Crawl Test tool it gives me a "There was an error submitting your request to the crawler. Please try again later" so I can't really test any changes. Given Google seems to be recognising the title tag - ie showing it in the results - Do I put this down as seomoz just not working?

Kind Regards,

Brian