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Thanks-I based the question on the rankchecker plugin results and I always make sure to log out of google, but I usually don't rely on my own search results. RankChecker shows either the same rankings over the last 2 months or improvement but actual visiters have dropped dramatically. I still need to go through the data in the webmaster central about actual impressions and all that.

Thanks for the excellent detailed info. I'm going to check on all of it and get back...

Do you find that adding a word, like FREE to the title tag drops you at all? I was just nervous to tweak the title tag for fear that it would anger google:)

But if it's not a big deal, I'd love to change it to accomplish your larger point that you can try to get more mileage out of the real estate you're already getting from google.

One of my client's sites is experiencing a major decrease in search traffic (by 50%) but the main terms she usually gets traffic for, she's ranking the same or even better over the period of time that the traffic has decreased.

What could cause this?

I'm working with a lawyer client who has a table-based, outdated site. Her nav links consist of a jumble of topics and static pages in one long sidebar list on the home page. I'm moving her site to Wordpress and I've recommended that she organize the site based on categories that roughly match the topics/keywords she wants to rank highest for in Google.

The site will be much better organized and coded and the URLs for the new launch will be much stronger for SEO by being targeted and coded properly. So the site should rank better after, right? Right???

I know that when Google crawls the new architecture, it's not going to find the expected long sidebar list of internal nav links. It'll find better, more keyword targeted internal nav links. But will that keep the site from getting dropped off page 1?

I'm speaking w/ the client tomorrow and if she's going to drop or get bounced around, I feel like I should prepare her and let her know roughly what might happen. I'm thinking based on my current understanding that I should tell her to expect to be bounced around for a few weeks, but in the end she should rank higher than before.

What would you do/say?