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It stands to reason that Google will favor early adopters of Accelerated Mobile Pages, but it seems heavily geared toward news publishers so far. What about regular Wordpress sites, or ecommerce sites like Shopify, should AMP be pursued on that type of CMS?

Hi Moz Community!

If the nav architecture URL is long, like this:

https://www.savewildlife.org/wildlife-conservtion/endangered-species-act-protections/endangered-species-list/birds/mexican-spotted-owl

can I and should I shorten that new destination URL to make it easy for Google to see that the page topic is really the owl, like this:

https://savewildlife.org/endangered-species-list/mexican-spotted-owl

Thank you! Jane

Hi Mozers,

Does Google know time on site, number of page visits, bounce rate, etc. even if Google Analytics is NOT installed? Does it measure all that stuff anyway, and if you install the GA code on your site, that is so that YOU can see those metrics?

OR can Google only see those metrics if you install GA on your site?

Thanks! Jane