Welcome to the Q&A Forum

Hey,

Thanks for the help

Let's say a firm going on to my website where the firm needs to set up a profile.

We want informative information to appear when I search for the firm's profile. I'm proposing using the data used to generate the profile to generate a meta-description that will appear when searched.

I'm relatively new to this so I'm not sure if this is normal or advisable, do you have any thoughts?

What are some things I should know before implementing a process whereby (public) user account data is used to generate a meta-description? I can't find much information in the existing forums.

Are rich snippets a better option in 2015?