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Hello Ramon and James,

Sorry for the confusion.

https://servicechampions.com/air-conditioning/air-conditioning-installation-and-replacement/ --> current site (accessible directly homepage though main navigation)

will also be available on the new site, with the same URL.

The reason why i post this question is, on the new site, i will be reducing the content on this page (and others) by 80%. That 80% worth of content from the current pages in question, will not exists in the new site. It will not be on the new site because all the content on some pages have been considered to be too exhausting for clients to read and convert to a lead. We have created the new website, same urls, with leaner content to drive more conversions. Less overwhelming to site visitors.

For example, on this page: https://servicechampions.com/air-conditioning/ 
there are two segments under subheadings: What is an air conditioning system? and another called:  How an air conditioner works.
Both of these segments will not be in the new website.

Well, i want to republish the lost content as new blogs. My question was, since the soon to be lost content is currently indexed in google, if i republish them as a new set of blogs after the new site goes live, so will Google see the new blogs as duplicate content since it already has been indexed by them?

Thank you Roman for your response.

I forgot to realize that Google will recalculate the rank on the new page. My concern is that the new page rank (although keeping the same URL) will loose some ranking.

If i create a new blog post with the content that is not used in the new page (same page url), and i use a cannonical tag on the new blog post linking to the redesigned page, will the new blog post be indexed and possibly out rank the page i am transferring content from?

Hello Ramon,

Interesting that you mention the schema markup. It will be on the new site as well. Just yesterday I guided the redesign company to include such markup. Last week, i did receive a google message though my webmaster tools (console) stating that i had potentially spammy code. So what i did, was i added the reviews (from Yelp, Google, Facebook, BBB) to the footer of my website. They were not on the site prior to last week. Once i added them, i filed a reconsideration request explaining what i did and why i did it, google responded saying they approve and they removed the manual action. So once again, our website displays star ratings on the SERPs. see attached image. They were showing prior to last week manual action. then they were removed on i received the manual action. after i added the reviews to the site's footer, and filed a reconsideration request, the manual action was removed and the ratings re-appeared in the SERPs.

The new site will keep all its urls. They will not change. Just the content on a few core pages. So i am gathering that it is ok to make the content that will be deleted into a blog.

ajGsh

Hello James,

I appreciate your two cents, greatly. I too am not a huge fan of the new site, but I am giving it a shot. Our current site is content heavy and ranks well for our terms. The change in design is geared to converting more leads (calls and forms). So I am giving this change a shot which is aimed to a less technical audience. People looking to fix their ac. I just hope that the new site still keeps its rankings. All urls will remain the same.

I hired a company to redesign our website.there are many pages like the example below that we are downsizing content by 80%.(believe me, not my decision)Current page: https://servicechampions.com/air-conditioning/New page (on test server):https://servicechampions.mymwpdesign.com/air-conditioning/My question to you is, that 80% of content that i am losing in the redesign, can i republish it as a blog?I know that google has it indexed. The old page has been live for 5 years, but now 80% of it will no longer be live. so can it be a blog and gain new (keep) seo value?What should i do with the 80% of content i am losing?

I did have Google Analytics on the website, and them i connected my analytics account with the Yoast SEO premium account. Which i have now learned that the license key is currently not active since my server has an outdated version of PHP module cURL. We will be updating that in 2 days. Could this be a reason?

Hello Moz Community,

Starting August 12th, 2015, my overall website traffic bounce rate spiked literally over night and I am trying to figure out why?

My traffic increase rate remained the same.
My time on page actually nearly doubled.
but my bounce rate shot up from 9% to 82%.

This is the same issue for almost every page in my 500+ page website. My bounce rate in every page was always below 14%. And literally over night on August 12th, the bounce rate skyrocketed.

Did something roll out around that time?
Does anyone else have this same issue that would be kind enough to share some insight?

My current site is on wordpress. We are currently designing a new wordpress site, with the same URLs.

Our current approach is to go into the server, delete the current website files and ad the new website files.

My current site has old urls which are 301 redirected to current urls. Here is my question.  In the current redesign process, do i need to create pages for old the 301 redirected urls so that we do not lose them in the launch of the new site? or is the 301 command currently existing outside of our server so this does not matter?

Thank you in advance.

I have a word document that i would like to add to my wordpress site as a page.

The document has a large detailed flow chart of a complex legal process. (about 20+ boxes in the flow chart). I do not want to add it as an image because i want search engines to read/index the information in the flow chart.

any suggestions to post this detailed flow chart on a WP page in the best SEO manner?

Thanks.

Thanks Chris. This makes sense, I do have a combination of both, content relevancy to attract search traffic, and highly informative traffic that should be shared for homeowners knowledge.

I now know which to unload now at once and which to release over time.