Hi,
I'd like to offer free website health checks (basic audits) and am wondering what tools other people use for this? It would be good to use something that presents the data well. Moz is great but it gets expensive if I want to offer these to many businesses in the hope of taking on just a few as clients and doing a full manual audit for them. So far I've tried seositecheckup.com (just checks a single page though), metaforensics.io and mysiteauditor. Thanks!

hi Just read a Yoast article explaining that the homepage should never be optimized for a specific keyword and should only be optimized for its business or brand name. i have a large site that I'd like to rank (or increase traffic for as I know people get irritated with that term now) for 'Campervan hire'. It has plenty of sub pages going after 'Campervan hire 'location'' for example. it makes sense to me for the homepage keyword - my core keyword - to be 'Campervan hire' and for the homepage to be optimised for this. However, the article I've just read (https://yoast.com/homepage-seo/) suggests a separate page for this keyword. What are your thoughts pls?? thanks