Hi,

We are in the process of considering our domain url options for a new site. The plan is to migrate other site (bringing their link juice) to an main brand level domain.

At the moment our desired .com url is unattainable however from a band perspective another extension e.g (.group) would probably be a better brand fit - however I wanted to know what the implications might be from an SEO perspective. At the moment some of our sub domains are ranking extremely well for desired keywords. Assuming we implement the correct redirect rules to maintain these rankings, would there be any other implication for our rankings (particularly in the UK and US) for not using a .com domain and using an alternatve TLD extension.

Thanks