Welcome to the Q&A Forum

We recently relaunched our website and after running multiple page speed tests (GT Metrix, Google, etc.) our results aren't great. We would love any suggestions on how to improve our site as we are not experts in what exactly these results mean - https://gtmetrix.com/reports/loyalty360.org/DKRN0hKg. Thanks!

I was looking in GWT yesterday and found we have several thousand "spam" backlinks...I am curious why this happens and how this happens? There are some links from websites/domains that are not mine that appear to be spam. However, we own a large group of domains and have noticed some of the links are coming from 2 of those sites/domains we own to my main site. The sites/domains are not active, we just own them. I am wondering how someone could access these domains that are not active and create spammy backlinks to my main website? (They created about 20,000 links). Thanks.

We recently found a handful of keywords we would like our homepage to rank for (for example - customer experience). On our homepage we have articles (4-5 posted daily) that feature the keywords we are targeting (one being customer experience). How do the keywords we are using in our daily articles that are posted to the homepage affect the overall keyword ranking for the homepage? In other words do the keywords used in the articles (title, first 2-3 paragraphs, meta description, etc.) all roll up/build up to the homepage's keywords or how does that work?

Hi - I was looking in my Google webmaster tools because we saw a huge jump in backlinks last week. We found this one article with 84,475 total links, which obviously stands out as spam. All the links are from 1 page and 1 domain (financeai.com). This is the article on our website - http://loyalty360.org/resources/article/engaging-customer-atmosphere-at-pizza-patron and webmaster tools says all the links back to it come from this page http://financeai.com/forex/mxn/pkr/q/39665 My question is - should we/what can we do to clean this up? How does this impact our search ranking? We have had some issues with our website getting extremely slow overnight, and we believe the site scraping is really slowing down the site at points. Thanks.

Hi, We recently ran the Moz website crawl report and saw a number of 404 pages from our site come back. These were returned as "high priority" issues to fix. My question is, how do 404's impact search ranking? From what Google support tells me, 404's are "normal" and not a big deal to fix, but if they are "high priority" shouldn't we be doing something to remove them? Also, if I do want to remove the pages, how would I go about doing so? Is it enough to go into Webmaster tools and list it as a link no to crawl anymore or do we need to do work from the website development side as well? Here are a couple of examples that came back..these are articles that were previously posted but we decided to close out: http://loyalty360.org/loyalty-management/september-2011/let-me-guessyour-loyalty-program-isnt-working http://loyalty360.org/resources/article/mark-johnson-speaks-at-motivation-show Thanks!