I have had the honor to work with media companies in several states and to elevate many struggling teams to the best in their field. This has been guided by one simple principle - Do everything you can to utilize the tools you have available to help your customers be successful.

Some of the most powerful tools can be provided by helping customers be positioned better with google and the many directories that exist in our land. People want information NOW and if your business is not on google maps, apple maps, siri, navagation systems, yelp, foursquare and about 300 others you will lose the battle to someone that is.

Of course, social media marketing, online display, SEO, SEM and one of my personal favorites, targeted direct email are also important.

Getting active in the digital marketplace is easy and affordable. The tricky part is partnering with someone who is more concerned about providing the results for you then making a sale.