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Thanks so much Marcus! Webmaster tools - no messages or notifications, this is the HTML Improvements section... what other info would be useful? HTML Improvements Last updated Oct 11, 2012 Addressing the following may help your site's user experience and performance. Meta description Pages Duplicate meta descriptions 18 Long meta descriptions 0 Short meta descriptions 10 Title tag Pages Missing title tags 0 Duplicate title tags 11 Long title tags 0 Short title tags 0 Non-informative title tags 0 Non-indexable content Pages We didn't detect any issues with non-indexable content on your site. There has been an increase in 404's from 0 to 61 - I wonder if the update to my ecommerce package removed my redirects from the previous php version of the site to the current asp? Number 1 is the previous sites main page! Will get on this today... What info is most pertinent from my campaign? Happy to provide reports etc - but also don't want to overload with TMI - let me know Thanks again Marcus! Cath

Thanks for your response :). What about for Australia wide, which is how I usually check? Our online sales are normally at least as much as our instore sales, so results from other states/areas are pretty important to me.

Site bumpbabyandbeyond com au. Help! We have been operating for six years and had steadily built up our ranking for major terms like maternity clothes, maternity clothing, maternity wear, reaching highs of 6, 8 and 10 respectively for AU sites AU wide about six months ago that we have steadily maintained. All of a sudden we have dropped away. A week ago I noticed we had dropped from 6 to 12 for maternity clothes. This morning we are 21! I can't see any obvious reason for this, but believe the eCommerce module of our inventory/pos software has had a recent update - I'm awaiting answers on this. We haven't actively had anyone link building or working on SEO after being badly bitten and shelling out a small fortune for an AU company to do very little over six months - rankings improved rapidly when I sacked them and did some on page minor work myself. But I don't have the time or knowledge to look after the seo, and am on the hunt for reputable white hat assistance. Is there anything obviously wrong that I need to fix ASAP? Any help would be much appreciated

Thanks David, that was my instinct - but I saw this post and freaked out a bit! And I love that terminology... more than one property in the same vertical - might make me sound like I half a clue what I'm talking about!

Sorry I didn't make it clear - I don't need the second site to be  asp.net... i have used osCommerce and osCmax before and found both quite easy..

Right. So I suspect I am going to sound paranoid here - but you'll all forgive me right??

I am sure I saw a reply to a question on the Q&A suggesting that it was a bad idea to have two sites in one industry as Google may see it as trying to get two bites of the SERP cherry... is this accurate?

I have an existing asp.net site in the maternity wear industry here in Australia and am wanting to start another site to appeal to a different customer base... the market is quite broad. There will be a core list of products that are the same between the sites, but also some quite different products. Content, product descriptions and categorys will be different. I have another website that I bought with reasonable age and links in the industry that I was going to 301 to the new site to give it a kick in the juice.

So, not wanting to deceive my customers in anyway, I was thinking I would call it a "division of" or "sister site to" the existing ecommerce site, with a single link back and forward between the two sites. Would there be anything wrong with this in googles eyes? Even with same contact details? They would be run on totally different platforms and hosted by totally different providers. Or would you keep them totally seperate and only have contact details in images? Or a step further and have totally different phone numbers etc?

Then the shopping cart - I would love some suggestions on which opensourse cart to use, preferrably one that I can set up myself, and that has a good framework for seo. I want to use schema.org, authorship, seo friendly urls all of which I am having trouble getting out of the developer of my asp.net site.... I don't want the new site to be asp.net

Thanks in advance!!