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Thank you very much! This was very helpful.  So this will work if our parent company is taking over our existing url and putting new content on it and moving us to a subdomain?

We have a new url.  The old url is being taken over by someone else.  Is it possible to still have a successful redirect/migration strategy if we are redirect from our old domain, which is now being used by someone else.  I see a big mess, but I'm being told we can redirect all the links to our old content (which is now used by someone else) to our new url.  Thoughts? craziness? insanity? Or I'm just not getting it:)

How does google react when there is a .com and a .us in the same geographic area as with the United States?  Wouldn't google prefer the .com over the.us?  Even with different content on the site, I would think google would choose one over the other.  Would you have to use a 301 redirect or would just geotargeting do it?

I'm not interested in using both just to use them, there is discussion between a US corporation and it's US region.

Thank you Rob for taking the time to answer. Much appreciated. That's pretty much the direction we started with. I kind of look at it like an internal search. When an internal search is made for a product that doesn't exist, they get returned to a 200 and static item not found page. So we are moving forward this same method.

Our next step is to reduce 8k 404s a week we get!

We have a large volume of products that rotate seasonally. From an SEO perspective we are looking for the best method on how to handle these issues.

Currently when crawler or user encounters a URL to a product that is no longer in inventory we are looking at two things. One, the request comes in and send a 200 to a page that says ITEM NOT FOUND. Option 2, is simply send them to a 404.

The product may or may not be put back into production. What is the best method to handle this?