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I am currently optimizing for a site that does a ton of services:
Web Development
Logo Design
SEO
Copywriting
Social Media
Email Marketing
PPC Marketing Is it better practice to optimize one "Services" page for multiple keywords or to break each service onto its own unique URL and optimize each page individually?

Hello all, I have been doing SEO/SEM work on some sites I own for a few years but now I am in a position where I need to handle these tasks for a significant numbers of clients on a freelance basis. Obviously, this requires much more work and organization as well as some additional tools to help. I was wondering if the experts on here could help me with the following: Does anyone know of any online step-by-step guides or checklists that highlight a comprehensive SEO and digital marketing strategy? This could be helpful while trying to juggle multiple projects at once and provide a blueprint that I can follow and alter as I go. What free project management tools do you recommend? I was thinking of using Wunderlist, Trello or Evernote to keep track of projects, but there may be other suggestions I am not aware of. I have it in my budget to spend about $200/month worth of paid tools. Which tools are best for keyword research, backlink analysis, search rankings etc.? I am currently testing out Moz and SEM Rush, but would like a wide variety of information that helps me efficiently execute a plan but without too much white noise. What are the best paid (or free) tools to accomplish this? What are the best references for Q&As and reference materials on strategies, etc. for when I need to deep dive and do some learning on the fly? Besides this website of course. Thanks for any help!!