Try replying to celebrity tweets and mentioning them in your social media. My current marketing director does that and we get about a 5-10% interaction or reply. More importantly we've noticed if the post or tweet is in positive light they're more thank likely respond or react. We have a "Celebrity Body of Day" and we post it throughout all of our social media and have had great response from it. I hope that gives you a little insight. Good luck soldier.
