Hi there
A KDS report question...
My client has a keyword with a low KDS (garden hose - 28). Intuitively this seemed too low, and when I checked what ranks, it is all high quality brand sites with high DAs. Admittedly the specific pages ranking have low PAs, but I can't see my client ever being able to compete with these big boys right now.
How come the KDS is so low? This seems just wrong as the metric implies it is a good keyword to target - I know there are always lots of other things to check, but this does make me less confident with KDS reporting
Anyone got any thoughts on this?
Many thanks