Thanks so much for responding! So having keywords in the title text and closed caption, perhaps promoting the video on their website to encourage hits and promoting throughout their social media network to encourage some shares and links back perhaps - would that be a good start? I have bookmarked that website - thanks so much! It's really appreciated
![CharlotteWaller CharlotteWaller](https://moz.com/avatar/large/7/c.png)
Best posts made by CharlotteWaller
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RE: How do I correctly use YouTube?
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Conversion Rate Optimisation - advice before seeking out a specialist
Hello!
I have a site I've been working on for a lovely client, a small business start up since Christmas. The site has a very simple layout, is ranking well and maintaining its positions, has solid social media, is receiving enough traffic and ranking for a number of terms. The problem is - conversions! The site just isn't converting.
I have spoken with a few peers who have said advanced CRO will be too much for me to learn in terms of Psychology of Buying, learning about colors, fonts etc. I understand meta descriptions for example are something that I can do, I was wondering if anyone could give me advice on any other basic CRO techniques I could apply to the site before going to a specialist.
Any advice would be MUCH appreciated - the moz community is always so helpful!
Charlotte
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RE: How do I correctly use YouTube?
That's wonderful thank you - I can go back to them with something solid and make a plan now!
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RE: Conversion Rate Optimisation - advice before seeking out a specialist
Hello,
Sorry to take so long to reply! I've subscribed to their RSS and downloaded their free CRO tools from the site, I can't see the eNewsletter though, is there a sign up for this or will it all come under the RSS?
Your help and advice is massively appreciated, thank you!
Charlotte
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RE: Conversion Rate Optimisation - advice before seeking out a specialist
Hello,
Sorry to take so long to reply! I've subscribed to their RSS and downloaded their free CRO tools from the site, I can't see the eNewsletter though, is there a sign up for this or will it all come under the RSS?
Your help and advice is massively appreciated, thank you!
Charlotte