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Goal: Increase organic traffic, Increase Inbound Links (earn them), Increase lead conversions

If you could hypothetically spend $1000/month for 12 months and start from scratch, today. What would you do and why?

Thank you! Check out the additional question I just added below and let me know what you think.

Thanks for your response. I'm going to add to this question..

Is there any advantage to not using all the sub-folders in your URL? For example, if I go with this link structure:

http://website.com/city/neighborhood/property-name

would it make any sense to potentially use this URL instead:

http://website.com/property-name

Quick question - Have a real estate site focused on "apartments", but apartments in not part of my company name. That being said, should which of the following URL structures should I use?

http://website.com/city/neighborhood/property-name

OR

http://website.com/city-apartments/neighborhood/property-name

Thank you Donnie. I'll be in touch.

Thank you, Tom. Will be in touch today.

Thanks for the suggestion. I've already tried Odesk and was pretty surprised. I've found great contractors on Odesk for a number of different projects, but not this time around. The only SEO that applied to my job (that I felt comfortable with) wanted to charge $1000 - $1500/month. Maybe I need to re-post the job.

"I can make some recommendations of people that can help you out for a smaller budget." - Do you have any personal references, or were you referring to Odesk?

I've looked under the "recommended companies" tab of seomoz, but all of the SEO Agencies listed seem to be geared towards big businesses. Most of their contact pages have starting budgets that are way out of my league.

I do my own web-development and on-site SEO, but due to the demands of my job, I do not have the time needed to focus on link-building, and any other kind of content marketing (other than occasional guest blogging).

Can anyone recommend an individual or agency that can start with a $500 - $600 monthly budget and move up from there? My search terms are local to my city, and not all that competitive, just looking for someone who can help.

Thanks in advance for any recommendations.

Well I've been wanting to redesign my main blog page anyways - make it slightly different from the category and archive pages, so if it'll help I'll do it.

Just to clarify, how does your blog homepage differ from the category pages? No excerpts on the homepage?

Thanks for your quick response. So are you saying I should only have the excerpts on category pages? Right now I have them on the main blog page and category pages. On your main blog do you just have title links/pictures?

And I'm glad to finally hear that category pages should remain indexed from someone.

Goal: Increase organic traffic, Increase Inbound Links (earn them), Increase lead conversions

If you could hypothetically spend $1000/month for 12 months and start from scratch, today. What would you do and why?