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Not being able to see your domain and that of your competitors makes answering this question with specifics a bit challenging, but SEOmoz defines PA and DA as predicting a page or domain's ranking potential in the search engines based on an algorithmic combination of all link metrics.

That said (or defined) I would surmise that you have good links, just not as many as your competitors, and your competitors probably have more than a few strong links from domains with authority (in both PageRank and  Trust). Check out the image below. It shows a client's site (top) and five competitors. While it doesn't reflect your situation of a higher DA , it really demonstrates the effects of quality and quantity.

We have the most external links, but with fewer root domains than competitor two, and that domain's have a higher DA to PA ratio for the top five links than we do (90/28 vs. 70/60)

Definitely use the SEOmoz Competitive Link Comparison in your campaign vis-à-vis your competitors

Our global link popularity metric, calculated in a similar fashion to Google's PageRank (on a log scale between 1-10).

hSmHvDe

Mark-

I'll make the assumption that "kitchens" appearing in the top 10 keyword searches was in Google webmaster Tools, not in your analytics data. Drill deeper and you'll see that your SERP is 30+.

For Playtypus Wine Tours our top KW for impressions (6500) in GWT is platypus - but we come up on page 4 for that term. For what matters (platypus tours) we're #2. So check your average position. Then check your analytics data to see what KWs are coming in, how sticky you are (your bounce rate) and go from there.

Geo target all your local neighbor hoods - have pages that are optimized for "name of suburb kitchens" or "name of neighborhood kitchens"  e.g. glenwood kitchen remodeling, northtown kitchen remodeling, etc.

Chas

We are the top US supplier of a very high end French made product. The largest market for their products is Japan. We would like to target Japanese buyers that travel (for business or pleasure) to the West Coast (we're in SF) for personalized US delivery.

I have been reading all related SEOmoz posts for International SEO. But looking to the future there could be other Asian opportunities, so a .asia domain has appeal (as does the $6 per year cost vs. $99 for a .jp). Is this TLD credible (both to potential customers and Yahoo Japan)? THX

True, if the more desirable goal is building page authority rather than selling product. "Sold out" or "out of stock" invites a bounce.

Both could be achieved with a link to a like product from the sold out page, but from a real world eCom standpoint asking product maintenance staff to insert contextual links in product copy is to invite errors or indifference - most platforms have a user friendly redirect mechanism.

Not being able to see your domain and that of your competitors makes answering this question with specifics a bit challenging, but SEOmoz defines PA and DA as predicting a page or domain's ranking potential in the search engines based on an algorithmic combination of all link metrics.

That said (or defined) I would surmise that you have good links, just not as many as your competitors, and your competitors probably have more than a few strong links from domains with authority (in both PageRank and  Trust). Check out the image below. It shows a client's site (top) and five competitors. While it doesn't reflect your situation of a higher DA , it really demonstrates the effects of quality and quantity.

We have the most external links, but with fewer root domains than competitor two, and that domain's have a higher DA to PA ratio for the top five links than we do (90/28 vs. 70/60)

Definitely use the SEOmoz Competitive Link Comparison in your campaign vis-à-vis your competitors

Our global link popularity metric, calculated in a similar fashion to Google's PageRank (on a log scale between 1-10).

hSmHvDe

We are the top US supplier of a very high end French made product. The largest market for their products is Japan. We would like to target Japanese buyers that travel (for business or pleasure) to the West Coast (we're in SF) for personalized US delivery.

I have been reading all related SEOmoz posts for International SEO. But looking to the future there could be other Asian opportunities, so a .asia domain has appeal (as does the $6 per year cost vs. $99 for a .jp). Is this TLD credible (both to potential customers and Yahoo Japan)? THX