What I would like to know is how valued a link from the BBB is. I've searched various forums and websites to try and put a value on it, but I can't find a whole lot of useful discussion on it and how it can affect rankings.

My ecommerce company has been approached by the BBB for Accreditation, which is something I've always been somewhat interested in. I realize many business owners either love/hate the BBB, but so far I have had several claims with them and they've always sided with my company, despite not being accredited.

The BBB rep immediately started spouting off the benefits of having the BBB link to you, and I could see that as being true. They have a DA of 96, and obviously not everyone can get a link on that website (money and good reputation required).

However, he probably exaggerated when he said often times businesses skyrocket in the rankings because of this backlink; he also seemed to think having the BBB code and badge that link to the BBB website seemed to affect rankings, which I don't think is correct.

I also think that having their badge on our website could increase sales conversion (and maybe even increase the number of people that complain to the BBB). I'm not too worried about the complaints since we don't have ethics problems. The accreditation is $750 (seems high) and I'm not sure if it's really worth that amount, but I could be wrong.

Would love some professional insight on if the BBB is worthwhile link or if it's overhyped and the money would be better spent elsewhere. At face value, it certainly seems like a good investment and I'd love to hear some insight as to how much value their backlink truly has to a company or if that money is better spent elsewhere.