Hi,

There is no right and wrong answer on your question.

I would definitely recommended to use brand name in meta tittles for brand recognition. If potential visitors start seeing your brand name in search results, than see it somewhere across social networks or PPC ads, there is high possibility for them to remember your brand and eventually click to see what is it all about.

Ofcourse you should concentrate more on relevant keywords, but if you have enough space i don't see a reason not to include it on the end of a string. If your brand is well known or stand for quality, than including the brand name in meta tittle adds value to your search snippet. But, if it is not well known, you are on a good track for it to become well known

f.x  Black leather jackets for woman | Brand Name

Regards,

Dusan

• meaning if you sell pencils and your brand name is XYZ

Thank you Clever PhD, really valuable insights!

I see the point. Thanks Liam. As the most of our 404 pages starts with /en-GB/ i will do like this:

Disallow: /en-GB/

Thank you for reading.

After redesigning my website (5 months ago) in my crawl reports (Moz, Search Console) I still get tons of 404 pages which all seems to be the URLs from my previous website (same root domain).

It would be nonsense to 301 redirect them as there are to many URLs. (or would it be nonsense?)

What is the best way to deal with this issue?

Thank you! It was helpful..

Hi,

I had to edit some of the URLs. But, google is still showing my old URL in search results for certain keywords, which ofc get 404. By crawling with ScremingFrog it gets me 301 'page not found' and still giving old URLs. Why is that? And do I need to re-index pages with new URLs? Is 'fetch as Google' enough to do that or any other advice?

Thanks a lot, hope the topic will help to someone else too.

Dusan

Thank you! It was helpful..