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Hi there, I am working on a content strategy that includes placing content (i.e. bylined articles, how-to's, guest blogs, etc.) on other web sites and embedding links back to our site.  In some cases we're very limited to what we can do with our bank links (i.e. just a company url), and in other cases we are free to place multiple anchor links within the content. In cases where we have no limitations, what are some best practices for implementing back links?  I understand it's important to link to deep pages (not just our home page), have diverse anchor text, and make the anchor links relevant to the surrounding content. Are there other things I should be thinking about in order to maximize the SEO value of such placements?  For example, is it better to have just one anchor link per placement?  Or should I aim to embed multiple anchor links within a single placement? Any advice would be much appreciated! Sincerely, Debra