Hi Claudio,
Thanks for the response.
We are selling a new product which I'm thinking people need to research. It is an ecommerce product though, yet still new.
The company is BodyHelix. They are a smaller startup company in a larger space in the exercise market.
To your point about intricacy about the product and available information on the site is lacking yet that is something BH is working on to build up. I believe people to have some concerns or hesitations about this kind of product as it's not proven to work.
Understood about spending more resources not tweaking the Adwords setup rather the on site experience. I really appreciate this last comment. Thank you!
freddie
